The 'Soy Boy' or 'Soyface' meme typically features variations of the Wojak character, specifically two 'Soyjaks' pointing enthusiastically at an object with exaggerated expressions of surprise. The term 'Soy Boy' emerged in the mid-2010s on platforms like 4chan as a pejorative, but the visual 'Soyface' became a staple of internet culture by 2020. It is widely used to mock perceived over-excitement, consumerism, or 'cringe' reactions to mainstream media and products. The meme evolved from simple character sketches into complex multi-layered templates that satirize internet subcultures and stereotypical fanboy behavior.