The Nu-male meme, often synonymous with the 'Soy Face' or 'Soylent Grin,' emerged in the late 2010s to describe a specific type of exaggerated facial expression involving wide eyes and an open mouth. Originally popularized on 4chan and Reddit, the term was used as a pejorative to describe men perceived as lacking traditional masculinity and obsessing over consumer culture, specifically tech gadgets and video games. Over time, the visual template evolved into various Wojak-style illustrations, representing a performative, over-excited reaction to mundane corporate announcements or popular entertainment. Today, it remains a staple of internet culture for satirizing consumerism and hyper-emotional reactions to new products online.