The Soyjak, a derivative of the Wojak character, emerged around 2017 as a visual representation of the 'soy boy' archetype—a pejorative term for men perceived as lacking traditional masculine traits or being overly obsessed with consumer products. Characterized by an exaggerated, open-mouthed 'soy face' expression, the meme is used to mock people for being overly enthusiastic about pop culture, tech, or specific ideologies. Over time, it has evolved into countless variations, including the famous 'pointing Soyjaks' used to highlight something supposedly impressive yet trivial. Despite its origins in niche internet subcultures, it has become a staple of mainstream irony, serving as a versatile tool for social commentary, satire, and cringe-posting.