The Soyjaks vs. Chads meme is a foundational internet format used to contrast an emotional, often pedantic viewpoint with a stoic, unbothered response. It typically features a hyper-expressive 'Soyjak' character frantically shouting a critique or rule, contrasted against the calm 'Nordic Gamer' (or Chad) who simply replies with 'Yes.' This template evolved from the broader Wojak and 'Virgin vs. Chad' meta-series on 4chan and Reddit. It has become the primary way for internet users to mock mainstream opinions or 'cringe' behavior while positioning their own lifestyle or beliefs as the superior, alpha-tier choice.