The Soyjak Pointing meme, also known as Two Soyjaks Pointing, features two 'Soyjaks'—a variation of the Wojak character representing a specific online archetype—excitedly pointing at an object or event behind them. The template originated in early 2020 after a photo of two real-life friends posing with a fast-food item went viral. It was quickly adapted into the black-and-white MS Paint style associated with Wojak comics. The meme is primarily used to mock people who show excessive, performative enthusiasm for consumer products, corporate media, or mundane discoveries, often highlighting the 'over-excited' nature of internet subcultures.