Nujak is a stylized variation of the classic Wojak character, typically featuring a wide-eyed, open-mouthed expression often referred to as 'soy face.' Emerging as a byproduct of the Soyjak phenomenon on imageboards like 4chan, Nujak is used to satirize individuals who display over-the-top enthusiasm for mainstream consumer products, geek culture, or stereotypical modern trends. While it shares roots with the broader Wojak family, Nujak specifically captures a state of manic, consumerist excitement. It has become a staple in online commentary and 'cringe' culture, serving as a visual shorthand for mockable sincerity or performative joy in the digital age.