The Soyjak Pointing at Shirt, also known as Shirtjak, is a specific variation of the broader 'Two Soyjaks Pointing' meme family. It features a hyper-enthusiastic Soyjak caricature proudly displaying a logo or message on his t-shirt while pointing at it with exaggerated excitement. Originating in imageboard culture like 4chan before migrating to Twitter and Reddit, the meme is primarily used to satirize 'conspicuous consumption' and the tendency for individuals to define their identity through corporate brands or niche fandoms. It mocks the perceived lack of self-awareness in consumers who are eager to signal their allegiances to products, political movements, or internet trends.