The Soyboy vs Yes Chad meme, often featuring the Nordic Gamer character, evolved from the broader Wojak and Chad universe on 4chan and Reddit around 2019. It typically portrays a 'Soyboy' Wojak character making a frantic, emotional argument against a behavior, only for the stoic, blonde-bearded Chad to respond with a simple, defiant 'Yes.' This format is widely used to celebrate niche interests or unapologetic opinions while mocking those who attempt to gatekeep or criticize them through long-winded rants.