The 'White Is Purity' meme originated from a 2017 Nivea Facebook advertisement for their 'Invisible for Black and White' deodorant, which was posted specifically for the Middle Eastern market. The ad featured a woman's back with the caption 'White Is Purity,' a phrase that was immediately flagged for its tone-deaf and racially insensitive connotations. After a massive public outcry and the image being co-opted by extremist groups, Nivea pulled the ad and apologized. In the years since, the image has become a staple of internet culture used to mock tone-deaf corporate branding, accidental double entendres, and situations where a lack of oversight leads to a public relations nightmare.