The SheaMoisture Ad Controversy refers to a massive 2017 social media backlash following a commercial that featured white women discussing their hair struggles. This sparked outrage because the brand's success was built specifically on serving Black women with kinky and curly hair textures who had been ignored by the mainstream market. The meme represents the ultimate example of 'brand gentrification' and corporate tone-deafness, highlighting the moment a company alienates its core demographic in an attempt to appeal to a wider audience. It is widely used to mock marketing departments that lose touch with their roots or fail to understand the cultural significance of their own products.