The 'Beach Body Ready' meme originated from a 2015 advertising campaign by the supplement company Protein World, which appeared in the London Underground. Featuring model Renee Somerfield, the ad asked commuters 'Are you beach body ready?' alongside a weight loss product. The campaign sparked immediate backlash for promoting unrealistic beauty standards, leading to widespread vandalism of the posters and a massive social media movement. Internet users quickly turned the controversy into a meme format, replacing the original text with body-positive messages, absurd requirements for a 'beach body,' or unrelated humor. It remains a classic example of how a controversial marketing campaign can be reclaimed and subverted through digital culture.