The Dove Facebook Ad Controversy stems from a 2017 social media advertisement intended to celebrate diversity but instead sparked a global outcry for its perceived racial insensitivity. The short clip showed a Black woman removing her top to reveal a white woman, which many interpreted as implying that the soap's cleansing effect resulted in whiter skin. Despite Dove’s subsequent apology and explanation that the ad featured three women of different ethnicities to showcase inclusivity, the damage was done. In the world of internet culture, this template is used as a quintessential example of corporate tone-deafness, brand PR disasters, and the awkward moments that occur when marketing teams lose touch with social context.