The 'It's Okay to Be White' meme originated as a coordinated campaign on 4chan's /pol/ board in late 2017. The intent was to print simple posters with the phrase and place them in public spaces to bait an institutional or media overreaction. Proponents argued that if people reacted negatively to a seemingly benign statement, it would expose an underlying social bias. The minimalist design—plain black text on a white background—became an instantly recognizable visual format. Today, the template is used both in its original context and as a meta-commentary on internet trolling, social discourse, and the power of simple messaging to spark widespread debate.