The 'Whitest Whites' meme originates from the high-contrast, over-saturated aesthetic of laundry detergent commercials from the late 90s and early 2000s, most notably brands like Clorox and Tide. These advertisements featured actors wearing shirts so impossibly bright they almost glowed, symbolizing domestic perfection. Online, the meme evolved to satirize extreme cleanliness, suburban stereotypes, or situations where someone is trying too hard to look pristine. It is often used to highlight the blinding brightness of new clothes or to mock the exaggerated 'perfection' found in traditional television advertising.