In 2017, Dove released a limited-edition range of body wash bottles in the UK designed to represent various female body types, ranging from 'tall and thin' to 'short and curvy.' Intended to celebrate diversity, the campaign quickly became a target of internet ridicule as users found the comparison of human bodies to plastic soap containers absurd and reductive. The meme typically involves labeling the different bottle shapes with character names, fashion trends, or relatable daily situations. It serves as a classic example of corporate 'woke-washing' gone wrong, living on as a template for making fun of misguided brand attempts at inclusivity.