The Interracial Cheerios Commercial, titled 'Just Checking,' debuted in 2013 and featured a young biracial girl asking her mother about the heart-healthy benefits of the cereal before pouring a pile of it onto her sleeping father's chest. While the ad was meant to be a heartwarming depiction of family life, it became a major cultural flashpoint after sparking a racist backlash on YouTube, which was subsequently met with an even larger wave of public support for diversity in advertising. In meme culture, the template is used both as a symbol of wholesome family dynamics and to parody the 'heart-healthy' claim by applying it to absurd or extreme situations. It remains a significant milestone in internet history for how it mobilized social media users against online bigotry.