The 'Why Do Kids Love the Taste of Cinnamon Toast Crunch?' meme stems from a long-running advertising campaign by General Mills that began in the 1990s. The commercials typically featured an adult authority figure asking the titular question, only for children to provide increasingly frantic and visually abstract explanations involving 'cinnamon sugar swirls.' In internet culture, the template is used to satirize the concept of 'seeing why' something is popular, often replaced with surreal, dark, or niche explanations that have nothing to do with cereal. It serves as a nostalgic touchstone for Millennials and Gen Z, frequently appearing in video edits and image macros to highlight absurd logic or unexpected reveals.