The Folgers 'Brother and Sister' commercial, originally titled 'Coming Home,' debuted in 2009 as a heartwarming holiday advertisement featuring a brother returning from West Africa. However, the internet quickly repurposed the ad due to what many perceived as 'overly flirtatious' chemistry between the siblings, particularly during their intimate gift exchange over coffee. What was meant to be a sentimental brand moment became a viral sensation associated with 'Sweet Home Alabama' jokes and awkward family dynamics. Today, the template is used to satirize situations that feel unintentionally romantic or to mock advertisements that miss the mark on tone, cementing its place as a holiday meme staple.