The Infomercial Fails meme template draws from the 'before' segments of 'As Seen On TV' advertisements, where actors perform everyday tasks with hilariously exaggerated incompetence. These clips, often presented in black and white to emphasize the 'struggle' before a product's intervention, became a viral sensation on platforms like Reddit and Tumblr in the early 2010s. The meme is primarily used to represent the feeling of being completely overwhelmed by the simplest tasks in life, from pouring milk to opening a cabinet. It serves as a relatable satire of adulting, capturing those moments when coordination fails and everything seems to go wrong for no reason at all.