The 'I Fucking Love Cocaine' meme typically features a photo of a bear (often a polar bear or a grizzly) with its face covered in white snow, which is humorously misinterpreted as cocaine. The image is paired with a caption expressing extreme, manic enthusiasm. First appearing on early image boards like 4chan and Reddit around 2011, the meme quickly evolved into a template for expressing obsessive love for any subject. Users frequently replace the word 'cocaine' with other nouns like 'bread,' 'Excel,' or 'video games' to highlight a comical, over-the-top level of excitement toward everyday things.