The 'Share a Coke' meme is based on Coca-Cola’s massive 2011 global marketing campaign that replaced the traditional brand logo with popular first names. While originally intended to foster personal connections and increase sales, the internet quickly hijacked the concept as a template for digital humor. By photoshopping absurd, controversial, or niche names onto the red label, users transformed a corporate ad into a versatile tool for social commentary and personal roasts. The meme remains popular because of its clean aesthetic and the universal recognizability of the Coke brand, allowing anyone to 'dedicate' a drink to fictional characters, celebrities, or even abstract concepts.