The O.T Genasis 'CoCo' meme originates from the 2014 music video for the hit single 'CoCo,' featuring the rapper in an intensely energetic performance surrounded by white powder. Known for the iconic hook 'I'm in love with the coco,' the video quickly became a viral sensation due to Genasis's exaggerated expressions and the song's catchy, trap-heavy production. On the internet, the meme is used to express an overwhelming or obsessive love for literally anything—from food and hobbies to specific software or subcultures. Its high-octane visual style makes it the go-to template for highlighting enthusiastic, albeit sometimes unhinged, devotion to a subject.