The #GIFTheFeeling meme stems from a 2016 Coca-Cola marketing campaign called 'Taste the Feeling,' which featured an interactive microsite designed for fans to create personalized GIFs. While intended to promote positive 'Coke moments,' internet culture quickly took over, using the tool to pair dramatic or absurd captions with the campaign's high-production visuals. This subversion turned a standard corporate advertisement into a vessel for surrealist humor and ironic commentary. Today, the format is used to express exaggerated emotional states or to mock the polished nature of brand-driven social media content.