The Cocaine Babe meme stems from the 2016 arrest of Isabelle Lagacé and Melina Roberge, two Canadian women who documented their lavish $20,000 cruise to Australia on Instagram, only to be caught with 95 kilograms of cocaine upon arrival. The stark contrast between their high-end travel photos and the grim reality of their smuggling conviction turned the story into a global sensation. In the meme world, this template is primarily used to satirize the deceptive nature of social media, comparing a polished public image with a hidden, often disastrous, private truth. It serves as a versatile format for highlighting massive secrets or contradictions hidden behind a glamorous exterior.