The 'Cocaine, Marijuana, Beer' meme template is a satirical comparison chart that lists various substances alongside their supposed effects on a person's eyes or facial expressions. The humor is derived from the final panel, which introduces a non-drug-related obsession—such as a specific video game, a niche hobby, or even a brand—implying that the subject is more 'addicted' to that item than actual substances. This format became a staple on social media platforms like Reddit and Twitter, serving as a self-deprecating way for users to admit their deep-seated passions. Its versatility allows it to be adapted for almost any community, making it one of the most recognizable comparison memes on the internet.