The Elmo Cocaine meme, also known as Elmo Choice, stems from a viral video featuring a puppet that looks like the Sesame Street character. In the clip, the puppet is faced with a choice between a healthy plate of fruit and a large pile of white sugar; predictably, it bypasses the fruit to dive headfirst into the sugar. Internet users quickly recontextualized the white powder as cocaine, transforming the clip into a high-octane symbol for making questionable life choices or embracing manic energy. Its popularity endures as a versatile way to describe any situation where chaotic indulgence wins over logic.