The 2023 Bud Light Dylan Mulvaney partnership meme stems from a marketing campaign where the beer brand sent a personalized can to transgender influencer Dylan Mulvaney to celebrate her '365 Days of Girlhood.' The collaboration sparked a massive cultural divide, leading to a significant boycott and a historic drop in sales for the brand. In internet culture, the meme is used to discuss corporate pandering, the 'Go Broke' sentiment, or the unintended consequences of influencer marketing. It often features images of the blue can, store shelves filled with unsold beer, or humorous takes on the marketing team's decision-making process during that period.