Dilly Dilly originated from a 2017 Bud Light advertising campaign titled 'Banquet,' set in a medieval world where the phrase serves as a universal toast of approval. The meme gained massive popularity during the 2017 NFL season and the 2018 Super Bowl, often featuring a King rewarding those who bring Bud Light while banishing 'fancy' craft beer drinkers to the 'Pit of Misery.' It quickly transcended commercial advertising to become a cultural shorthand for agreement, celebration, or lighthearted exclusion. Today, the meme is frequently used in sports, gaming, and social contexts to hail a 'true friend' or mock someone's overly complicated choices.