The Keurig Boycott meme emerged in November 2017 after the coffee machine company announced it would pull advertisements from Sean Hannity’s Fox News program. Keurig's decision followed Hannity's controversial coverage of sexual misconduct allegations against Roy Moore. In retaliation, Hannity's supporters began a viral protest under the hashtag #BoycottKeurig, filming themselves destroying their expensive coffee makers with hammers, golf clubs, and even by throwing them off balconies. The meme serves as a classic example of performative outrage, often used to mock the absurdity of destroying one's own property to protest a corporate decision. It highlights the intersection of brand politics and internet subcultures in the age of social media.