The 'Lighter Is Better' controversy erupted in March 2018 after Heineken released a commercial for their light beer that hip-hop artist Chance the Rapper labeled as 'terribly racist.' The ad depicted a bottle sliding past several people of color before reaching a lighter-skinned woman, underscored by the slogan 'Sometimes, Lighter Is Better.' Chance's viral tweet calling out the tone-deaf marketing sparked a global conversation, leading Heineken to quickly pull the ad and issue an apology. This meme template is frequently used to discuss corporate oversight, racial sensitivity in advertising, and the influence celebrities hold in holding major brands accountable.