The Kendall Jenner Pepsi Ad meme stems from a 2017 commercial titled 'Live for Now,' which was widely condemned for trivializing real-world protests and social justice movements. The ad featured Jenner leaving a modeling shoot to join a vague protest, ultimately 'solving' the tension by handing a police officer a can of Pepsi. After massive public backlash, Pepsi pulled the ad within 24 hours, but the image of Jenner offering soda as a peace treaty became a permanent symbol of corporate tone-deafness. In meme culture, it is used to mock people or brands who offer simplistic, useless gestures to address deep-seated systemic problems or massive crises.