Dub the Dew refers to a 2012 promotional campaign launched by Mountain Dew to crowdsource a name for their new green-apple-flavored soda. The contest famously backfired when users from 4chan and other online communities hijacked the leaderboard with offensive and absurd suggestions. Iconic entries like 'Hitler Did Nothing Wrong,' 'Gushing Granny,' and 'Diabeetus' quickly took the top spots, forcing the company to shut down the site. Today, the meme serves as a cautionary tale for brands about the power of internet subcultures and is frequently used to mock corporate attempts at democratic online engagement or to celebrate the chaotic nature of early 2010s internet culture.