The 'My Job Is Just Beach' meme stems from the 2023 blockbuster 'Barbie,' specifically a line delivered by Ryan Gosling’s character, Ken. In the film, Ken insists that his professional identity is neither surfing nor lifeguarding, but simply 'beach.' This existential and hilariously specific job description quickly resonated with internet users, becoming a shorthand for having a career or daily routine that lacks clear responsibilities or is purely performative. The meme is widely used on social media to describe entry-level roles, hobby-focused lifestyles, or simply the feeling of existing without a defined purpose, all while maintaining that signature 'Kenergy.'