The 2023 Barbie film, directed by Greta Gerwig, sparked a massive cultural phenomenon and a wave of viral internet memes long before its theatrical release. The most prominent templates emerged from the film's promotional posters, featuring the contrasting tagline 'She's everything. He's just Ken,' which users quickly adapted to describe various celebrity couples, fictional characters, or relatable social dynamics. Other popular iterations include the 'Barbenheimer' crossover with Christopher Nolan's Oppenheimer and Ryan Gosling’s 'Kenergy' persona. These memes typically play on themes of existentialism, hyper-femininity, and the humorous inadequacy of Ken, making them a staple for social commentary across TikTok, Twitter, and Instagram.