The 'What People Think I Do / What I Really Do' meme format, often simplified as 'What I Do,' became a viral sensation in early 2012 by satirizing the stereotypes associated with various professions and subcultures. Typically structured as a multi-panel grid, the meme contrasts several outside perspectives—such as those of parents, friends, and society—with the often mundane or chaotic reality of the subject's daily life. The addition of the purple heart (💜) suggests a modern, more personal or fandom-specific twist, frequently used by communities to express both the struggle and the love for their chosen path. This template remains a staple of internet culture because it provides a quick, visual way to debunk misconceptions while fostering a sense of community through shared, relatable experiences.