The Ryan Gosling Ken meme emerged during the massive marketing campaign for Greta Gerwig’s 2023 'Barbie' movie. Ryan Gosling's portrayal of Ken—complete with bleach-blonde hair, neon rollerblades, and an existential crisis—immediately resonated with the internet. The character's signature line 'I'm just Ken' and the concept of 'Kenergy' became cultural shorthand for a specific brand of earnest, often clueless, but well-meaning masculinity. Users typically use this template to poke fun at their own professional roles, their relationship status, or to celebrate moments of vibrant, carefree confidence.