The Lunchly mold controversy erupted shortly after the launch of the pre-packaged meal brand by YouTube giants MrBeast, Logan Paul, and KSI. Marketed as a healthier alternative to Lunchables, the brand faced immediate backlash when YouTuber Rosanna Pansino and several social media users shared videos and photos of blue mold appearing on the cheese inside sealed 'Pizza' kits. The internet quickly turned the situation into a meme, highlighting the irony of the 'freshness' claims and mocking the marketing tactics used by the trio of influencers. This controversy has sparked a massive wave of reaction content across TikTok and X, focusing on food safety concerns and the pitfalls of influencer-led product launches.