The MrBeast and Morgz feud centers on allegations that British YouTuber Morgz consistently copied the content, thumbnails, and challenge formats of Jimmy "MrBeast" Donaldson. This internet rivalry became a massive meme in the late 2010s, with fans pointing out side-by-side comparisons of nearly identical video concepts. The meme is typically used to highlight instances of blatant imitation, the difference between high-quality original content and cheap replicas, or to mock YouTubers who prioritize clickbait over creativity. It serves as a visual shorthand for the "original vs. the copy" trope within digital culture.