The M&Ms Characters Modern Makeover, often referred to as the M&M Spokescandies Controversy, began in January 2022 when Mars Wrigley announced a 'global commitment to creating a world where everyone feels they belong.' This involved redesigning the iconic characters, most notably replacing the Green M&M's go-go boots with sneakers and the Brown M&M's stilettos with lower block heels. The changes sparked a massive cultural debate, famously amplified by media personalities like Tucker Carlson, who criticized the 'less sexy' designs. The situation escalated in 2023 when the brand briefly 'paused' the characters in favor of Maya Rudolph before revealing it was all a Super Bowl stunt. In meme culture, the template is used to satirize corporate rebranding, overblown reactions to minor aesthetic changes, and the general absurdity of the 'culture war' discourse.