The DanTDM vs. Lunchly meme stems from a heated social media conflict in September 2024 after DanTDM criticized MrBeast, KSI, and Logan Paul for launching their pre-packaged meal brand, Lunchly. Dan famously tweeted that creators are 'selling out' by marketing low-quality products to their young audiences, specifically comparing Lunchly to 'crap.' This sparked a massive debate about creator ethics, brand deals, and the evolution of YouTube culture. The meme typically pits DanTDM as the voice of moral integrity and the 'old school' YouTube era against the corporate ambitions of the Lunchly founders, often highlighting the divide between community-focused content and commercialized empires.