The Jake Paul and RiceGum gambling controversy erupted in early 2019 when both YouTubers promoted MysteryBrand, a website offering high-stakes 'mystery boxes' to their predominantly young audiences. The backlash was immediate, led by creators like H3H3 and PewDiePie, who highlighted the ethical concerns of promoting unregulated gambling to minors. This event became a cultural touchstone for influencer accountability, leading to a wave of memes mocking the creators' defensive reactions and the absurdity of the site's 'prizes.' Today, the meme is used to criticize influencer greed, disingenuous apology videos, and the cycle of internet scandals that often end with little to no consequences for the stars involved.