The Kellyanne Conway Flashcards meme originated from an appearance by the former White House Counselor on Sean Hannity’s Fox News show in July 2017. During the broadcast, Conway held up two hand-written flashcards reading 'COLLUSION' (with a line through it) and 'ILLUSION' to dismiss allegations regarding interference in the 2016 election. The internet immediately seized the visual opportunity, transforming the cards into a versatile template. It is primarily used to highlight contradictions, present simple explanations for complex problems, or mock political messaging by replacing the original text with absurd or relatable alternatives.