The 'Kellyanne Conway’s Oval Office Couch Photo' meme originated in February 2017 when photographer Brendan Smialowski captured Conway kneeling on a couch in the White House during a meeting between President Donald Trump and leaders of historically Black colleges and universities. The image went viral almost instantly, sparking intense debate over White House decorum and office etiquette. However, the internet quickly repurposed it as a relatable symbol for being distractedly glued to a smartphone while important or formal events occur in the background. It is now a staple template for portraying apathy, casualness in serious situations, or simply the universal urge to check social media at the wrong time.