The Ann Coulter meme primarily stems from a 2014 photo she posted on Twitter where she held a sign reading '#BringBackOurCountry,' a parody of the then-viral '#BringBackOurGirls' hashtag. The internet quickly repurposed the image into a sign meme template, photoshopping her sign to display a wide variety of self-deprecating jokes, controversial statements, or scathing roasts of her own political career. Since then, the template has remained a staple for political satire and 'own-goal' humor, as it visually captures a person holding up evidence of their own critique. It serves as a versatile tool for social media users to mock public figures or present deadpan humorous takes on current events.