The Fake Melania Trump conspiracy theory first gained significant viral traction in 2017 when social media users began questioning the appearance of the First Lady during official public appearances. Proponents of the theory analyze side-by-side photos, pointing to alleged discrepancies in nose shape, hairlines, and height as evidence that a body double is being used for public optics. The meme typically thrives on Twitter (X) whenever a new photo emerges where Melania is wearing large sunglasses or seems slightly different than usual. It has evolved into a satirical staple of internet culture, used to mock political theater and the absurdity of modern conspiracy theories.