Melania Trump memes often center on the former First Lady’s enigmatic public persona, ranging from her stoic and sometimes 'unimpressed' facial expressions to her controversial wardrobe choices. One of the most viral moments involved her wearing a jacket that read 'I really don't care, do u?' while boarding a plane, which became an instant symbol for detachment or indifference in various social contexts. Other popular iterations include her reactions at public events, her holiday decorations, and the 'Be Best' campaign. Users typically use these templates to express apathy, skepticism, or to parody high-fashion stoicism in relatable, everyday situations.