The "Working Hard" photo features Kellyanne Conway, then-counselor to President Trump, kneeling on an Oval Office couch while checking her phone during a meeting with leaders of Historically Black Colleges and Universities in 2017. The image quickly went viral as critics and meme-makers interpreted her casual posture as a sign of disrespect or a perfect metaphor for "looking busy" while avoiding actual work. It has since become a staple reaction image for situations involving workplace apathy, social media addiction, or being completely checked out during important meetings. Users typically caption the photo to highlight the contrast between a serious environment and their own lack of focus or casual demeanor.