The Dove Real Beauty Campaign meme originates from the long-running marketing initiative by Dove, specifically gaining internet fame through the 2013 'Real Beauty Sketches' short film. The video featured an FBI-trained forensic artist drawing women based on their own descriptions and then based on descriptions from strangers, highlighting the disparity in self-perception. In the world of memes, this concept is often parodied to contrast how people view themselves versus how others see them, frequently using absurd or unflattering images for comedic effect. It serves as a versatile template for social commentary on self-esteem, expectation versus reality, and the irony of corporate branding in the beauty industry.