The Makeup Transformations meme format captures the dramatic shift between a natural, often disheveled state and a polished, glamorous look. While it started in the beauty community to highlight genuine makeup skills, it quickly became a staple of internet humor used to depict the 'expectation vs. reality' of social appearances. Users often utilize these templates to contrast their 'home' personas with their 'going out' personas, often emphasizing the humor in how much effort is required to look 'presentable.' This meme resonates globally because it taps into the relatable struggle of beauty standards and the performative nature of social media, making it a versatile tool for both serious artists and comedy creators.