The 'No Makeup Selfie' trend initially gained massive traction in 2014 as a viral social media campaign to raise awareness and funds for cancer research, particularly through Cancer Research UK. While the original movement was philanthropic, it quickly evolved into a broader internet trope used to highlight the irony of 'natural' photos that are often heavily edited or staged. Today, the meme is frequently used to mock the 'I woke up like this' aesthetic, showcasing the contrast between the effortless look influencers project and the actual effort or digital filters involved. It serves as a relatable commentary on digital authenticity and the performative nature of modern social media culture.